Why are my nonmembers being charged member pricing?
In Sera, everyone is automatically charged membership pricing by default. This is intentional. The philosophy is that every single customer who is not a member should have a membership added to their quote. That way, their membership revenue is added to your Annual Recurring Revenue and that customer becomes sticky; instead of making an extra 15% on a ticket, you're locking them in for a future repair or replacement that will be much more. There are two reasons why we show membership pricing to everyone:
- A customer is already a member, and they should receive membership pricing
- If a customer is not already a member, the technician should add a membership to the quote, and they should receive membership pricing.
If a customer views the membership and savings and decides they don't want the membership, the technician can change the pricing model to Nonmember and you get an extra 15% on that ticket.
Whichever option the customer chooses, having everyone "receive" membership pricing first is the goal so you can sell more memberships and own your backyard.